How to manage returns with a streamlined custom eCommerce platform?

John Mathew
3 min readMar 4, 2021

A custom eCommerce platform, tailored to suit all your requirements, can do wonders to your business — when designed right!

While customizing an eCommerce platform, you ensure that you have done everything to differentiate yourself from the competition. You offer top-notch customer service coupled with superb products. It all adds up to an unbeatable customer experience for the customer. However, have you overlooked the crucial returns management? If yes, then it's high time you get back on track. We can help you find solutions to streamline your returns on your custom eCommerce platform.

Automate the return process

For a small eCommerce company, it may be easy to designate the load to just a few people to handle returns with the existing cloud software. However, as your company grows, you may find that automation is the only way to go. But the answer is not just more automation, it is smarter automation. With a well-customized eCommerce platform, you can easily streamline the most labor-intensive tasks and be in control of your workflow.

Set up a returns management portal for customers

For industries where returns requests are higher, like fashion and apparel, constant returns management can be easily handled with a separate portal for returns. You can easily achieve this with a custom eCommerce platform. Make sure you do not overcomplicate the process though and dampen the customer experience. Along with the basic information required, find out whether the customer wishes to return or simply exchange the product for a different size/colour/type. You can customize your platform to manage different processes for different requests.

In addition to the development of the platform, make sure you create an attractive and appealing design for the returns portal on your custom eCommerce website. With the help of professional and expert UI/UX designers, you can easily create a quality interface for your customers.

Improve customer retention with proper returns management

The provision to return a product in a hassle-free manner is a strong pillar for customer retention. If a customer is unsure about a product but knows that they can return the product without much hassle and extra cost, they’ll buy it with more confidence. Thus easy returns can contribute towards customer satisfaction and consequently, customer retention.

Do not forget the importance of reducing the number of returns. The advantage of a custom eCommerce platform is that there are many ways to design it. Detailed product descriptions, high-resolution images, customer ratings and reviews, and size guides, are some of the many ways to keep returns in check.

Want to find out more about managing customer returns with a well-design eCommerce website? Or would you like to discuss your eCommerce store with a team of experts? Drop us a line at info@bridge-global.com and we will respond to your queries at the earliest!

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