The Ultimate Guide for a Perfect Website Redesign Strategy

The strict need for a web development company offering various UI UX design, or web design services is increasing. It is considered for website redesigns commonly done when there is a brand overhaul or when products are being updated.

There are two outcomes to this — it can either be a success or a major disaster if there is no proper plan. Successful web design services can generate more site traffic with better performance and visitors getting converted to new customers.

Why? The user experience is now enriched with better UI UX design, making the site more appealing, and navigable. Sometimes, new and improved digital marketing strategies are also implemented along with it for more effectiveness.

This article is the ultimate guide to help you create the best website redesign strategy. So, let’s get on with it.

1. Analysis of Current Website Performance Metrics

This is a good way to begin and you can start by analyzing your website’s monthly performance. Use any modern analytical tools like Google Analytics or a similar one. The metrics that require immediate analysis are:

• Number of visits, visitors, bounce rate, time spent on site
• Top-performing keywords in terms of rank, traffic, and lead generation
• Number of inbound links, new leads, form submissions, sales
• Total pages indexed & that receive traffic

2. Have clear-cut Website Redesign Goals

Apart from the web or UI UX redesign, that defines the aesthetics of your website, its functionality has to be seriously considered as well. So, you should communicate about these goals with your team, web designer, and/or web development company. Also, address the above metrics and try to work on improving the site’s current SEO rankings.

3. Define your Branding and Messaging

Now that your goals are established, the next step is to define your desired branding, messaging, and unique selling proposition (USP). This ensures excellent consistency across your entire website. Ensure you have also applied the new logo, style guide, or color palette to your new website, created using web design services.

4. Make sure Your Website is made for Your Target Audience

Build your entire website by considering buyer personas for website design, branding, content, etc. so that it aligns with the target audience with a strategic web redesign.

5. Protect your search engine optimized (SEO) pages

Never leave out the search engine optimization (SEO) part while redesigning. All the pages having the most search value has to be documented as they will receive almost all the traffic and inbound links. If there is any plan to move these highly valuable pages, ensure that you create the proper 301 redirects for the same.

6. Research on Keywords

Specify a single keyword/topic to be focused on each and make sure you optimize the website pages with on-page SEO best practices. You can also add new pages or content with specific keywords and topics to help with SEO.

7. Reuse Your High-Performing Assets in the New Website

This tactic for your existing website’s high-performing content assets ensures your marketing results aren’t affected in any way.

These assets can be:

• Most-shared or viewed content
• High-traffic pages
• Best performing keywords and associated pages
• Number of inbound links to individual pages

To Conclude

The help of a UI UX or web redesign services providing development company will help you choose the right software to redesign and host your new website. They will ensure better functionality and success for your business through your new website.