Top 10 Advantages of E-Commerce Web Development Services
The advantages of ecommerce web development services are grabbing the attention of commerce and trading merchants. There is no disagreement on the revolutionizing effects of ecommerce in the post-COVID era. The online commerce technology has introduced new comfort levels for customers. Gone are the days when customers wander through the brick and mortar stores and face the traffic perils.
The pandemic has definitely played a role in accelerating the growth of ecommerce website development services. The month of May 2021 (the lockdown period) alone showed a 7% increase of ecommerce sales when compared to the previous year.
The year 2021 witnessed a panic rush from traditional retailers to get online. The grocery market in the US experienced the biggest impact in terms of the shift from brick-n-mortar stores to online stores. About 42% of US consumers purchased groceries online no less than once a week compared to just 22% in 2018.
Experts are of the opinion that this sudden inflection is not a temporary phenomenon. The pandemic just acted as a catalyst.
Don’t you think you should get on the ecommerce track to grow and flourish your business? This blog will throw some light on the advantages of ecommerce web development services.
Ecommerce development services are in plenty out there. Hiring professional hands in setting up your ecommerce store is essential to get it right. GetMySites is an expert ecommerce website development services company you can depend on to start your ecommerce store in the best way.
Ten Key advantages of ecommerce web development services
1. Professional UX Design
Building a customer experience is crucial to make your ecommerce store soar high. Great customer experience is assured by getting professional UX design for your ecommerce store. You can never forgo the importance of creative and dynamic design for your online store.
You need to collaborate with an ecommerce development and design expert who values user experience and adheres to a standard set of ecommerce UX design principles. A great professional UX design ensures seamless shopping flows that result in added impulse purchases, less cart abandonment, and higher overall conversion. In short, hiring professional UX design is a great step towards getting tangible financial returns.
2. Reduced Cost
Cost and a considerable amount of investment area significant factors in any businesses. By venturing into an ecommerce business you are intending to make sales through internet. In other words an ecommerce store allows you to start your business with reduced cost. You need to spend money on getting the services of ecommerce website development services. This is essential to get an appealing and functional website to lure your target audience to buy from you. Reduced transaction costs and inventory costs are a major attraction in terms of online store.
3. Easy and Efficient Inventory Management
Inventory management plays a critical role in the efficient management of both brick and mortar and online ecommerce stores. Inventory management in an online store is easier and efficient if you are smart enough to manage it. You simply need to showcase the product online, get them bought by customers, and deliver the items on time. The crux is that you need to supply products demanded by customers. Therefore, you need to have enough of the right items on hand.
You need to organize the level of inventory and handle day to day orders of customers. You need to streamline the process by avoiding overstocking, being scalable and by staying aware of the current system and customer demand patterns. By collaborating with an efficient ecommerce website development services provider, you can get customized ecommerce websites that give the right information and analytics you need.
4. 24/7 Service
As we all know, an ecommerce store never sleeps. Customers can shop, buy, and order products any time they can from their preferred device. The store is open for customers 24/7/365 a year. Therefore, having an ecommerce store built by an expert ecommerce development company like GetMySites helps you sell products without any time restriction. This is definitely one of the advantages of ecommerce web development services.
5. Increase in Traffic and Conversion
Compared to a physical retail store, the prospect to improve businesses is more on an ecommerce store. You can increase traffic to your ecommerce store by employing creative marketing strategies. It’s easier to lure digital savvy customers to attract to your store as they prefer to buy online. BY smart promotions you can increase conversions and sales significantly.
6. SEO and Social Media Branding
Search engine optimization (SEO) and social media marketing (SMM) are the two core tools of ecommerce store branding. Online stores are increasingly using social media for promoting their brand to where their customers really are. They have active social media profiles on Facebook, Twitter, LinkedIn, and Instagram and flaunt their products, services, and offers.
Online retailers can resort to posting a variety of texts, images, videos, and infographics to enhance their visibility. Experienced SEO experts can help in ranking your online store on the first page of Google. This is the best organic way to increase the traffic and sales. The opportunity to make use of SEO and social media branding is one of the main advantages of ecommerce web development services.
7. Safe and Vibrant Payment Gateway
Ecommerce websites are the medium through which your customers make purchases. Therefore, your ecommerce website should have the capacity to facilitate payments and transactions. There are many ecommerce development companies that help you launch your business with a beautiful ecommerce store. They will equip your store with a safe and robust payment gateway to enable a smooth transaction process.
8. Free Offers and Discounts
Ecommerce businesses can make use of a myriad of opportunities to entice their buyers. They can give fancy offers and discount packages by leveraging various digital marketing tools. They can start loyalty programs and other incentives to motivate customers to come back frequently. Off season sales, year end sales, and discounts on festival seasons, etc. are big income generating tactics for smart ecommerce businesses.
9. Content Marketing
Content marketing plays a key role in augmenting the customer appeal for online stores. Your ecommerce website becomes complete only if it is studded with adequate information about your products/services in an engaging way. It should inform customers in a lucid way who you are, what you specialize in and why they should purchase from you.
Make your home page, about us, and product descriptions as attractive as possible with suitable and appealing texts, images, videos etc. You lack these privileges in a brick-and-mortar store, and hence content marketing is one of the greatest advantages of ecommerce web development services.
10. Responsive Website Design
Giving a responsive design for your ecommerce site is nothing but making it fully functional and accessible from all screen sizes and devices. As most of the modern customers will be accessing your store from their mobile phones, it’s essential to make your ecommerce website mobile responsive.
If your ecommerce store is mobile responsive it will enjoy higher visibility in organic and mobile searches. Hire the services of an efficient ecommerce website development services who can offer responsive website design services to you.
Wrapping Up
The present and future belong to ecommerce stores and ecommerce development. There is probably no going back from here. Therefore, it is imperative for retailers to convert their brick and mortar shops to online ecommerce stores. All these advantages of ecommerce web development services listed above will certainly act as a motivating factor to do so.
If you are a retailer with only physical stores it’s high time you got an online presence for your retail business. Call us now to make the process efficient, smart, and profitable.
