What are the Do’s and Don’t of a Startup Website?

Are you an entrepreneur trying to figure out how to get started with a business website? We understand that it can be a very challenging task. There are so many do’s and don’ts of a startup website that you will come across, making it difficult to start the project. Do you look into the design side first or the development side? Do you start with the elements or the layout? Multiple questions regarding web design may run amuck of your ideas and pin you down with questions. These questions may side-track you instead of letting your creativity flow.

So, what do you do and where do you go? Do other people have the same issues? Let us try and explore some of these queries and understand the different stages of web development for your business. Without any further delay, let’s get straight into it.

Know and define your purpose and goal

Define clearly and concisely what you are trying to achieve through your website and web design. Also, make sure that your website is easy to read and understand. Try to keep the content short and use simple words about your products and services. So that the customers can easily find out about your business and what it has to offer.

Some web design services create websites that often fail to entice the users. Instead, they end up being a textbook of information and do not attract the customers to stay on your website. A lot of such websites inform the customers what they want to know, but do not encourage them to undertake any action. So, make sure your web design doesn’t just tell them what you do but also what you can offer and what they can gain.

However, when it comes to the content of the website, make sure you are as informative and comprehensive as possible. That is another advantage of an efficient web design — showing the customers that they are dealing with a brand that knows what it is doing.

A competent web development company can create attractive content that grabs readers’ attention and engages them. One of the most common psychological tricks used by such companies include making suggestions for the readers on what to do on the website. For instance, you can add a line like ‘check out our latest products’ or ‘take a quick tour’ and lead them to other pages. Such elements in your web design can give your customers a direction to go in.

Irrespective of whether you rely on a web development company or not, you must always have a clear idea of what you want from your website. If possible, try to write your own content and understand what you want to include in it and how you wish to sound to your audience. And then you can avail web design services to make it marketable and add it to your website.

Plan ahead

Research and browse through multiple websites that work along the same lines as you. This will give you an idea of whether you want your website to have a general overview page that goes to other pages or you prefer a web design with a homepage that lays out all the required information.

Next, you need to own a domain and find a dependable host. If you want to want to customize the webpage yourself or set a scale for it, then WordPress is an ideal option. If you outgrow your existing platform then shifting all your content can be a major hassle. So, before you start looking for the services of a web development company, decide whether you wish to stay small for your niche audience or grow swiftly for a larger audience group.

Choose a designer who will get the work done according to your specific current and future business needs. If you must, do not hesitate to ask for samples and references to your web design services. The website you create sets the style for your business. Therefore, make sure you do not settle for anything less.

Along with themes and layouts, make sure you give importance to your SEO in the web development process. Your designing team should include SEO experts who can make sure that the website adheres to industrial guidelines, follows a responsive design and offers user-friendly content.

The content

Your website content is one of the most crucial elements of your web development process. Apart from business information your website content also includes relevant images, your business story or even your mission and vision. Most users love reading personal stories, anecdotes, and brand success narratives on a website.

While designing a user-friendly website, make sure that your web design includes some way for your customers to get in touch with you. It could be your business telephone numbers, physical addresses, email addresses, and social media links. It increases the chances of your customers contacting you.

Sometimes people do not like writing long emails or connect through social media pages. So, ask your web development company to prepare a brief and relevant enquiry form either on your ‘contact us page or on the home page. You can use this form to collect relevant information about your prospective customer.

Make sure you keep the web design neat and simple, and the text easy to read with good font style and size. Also, ensure that you include only professional and relevant images, and no generic stock photography. You can add videos showcasing your business or video testimonials from your clients. This will give your readers a better sense of your business.

Summing Up

Once the website is live, remember that it is not over yet. The web development of your business needs to keep evolving in order to keep up with the competition. Also, always ensure to have any aspect of SEO and mobile-first experience in mind.

Finally, keep your customers’ needs, wants, and convenience in mind when you think of the do’s and don’ts of a startup website. Remember that you have initiated a great first step. Now make sure that you keep updating along your way to success.